The RACE Digital Marketing Planning Framework encapsulates the main online marketing activities that need to be managed as portion of digital marketing. It consists of these four steps or online marketing activities intended to help brands involve their customers during the customer lifecycle.
- REACH Reach involves building awareness of a brand, its products and services on other websites and in offline media in order to build traffic by driving visits to different web presences like your main site, microsites or social media pages.
- ACT Act is short for Interact. It’s a distinct stage since generating interactions on websites and in social media to make leads is a big challenge for online marketers.
- CONVERT Convert means conversion to sale. Its main goal is to get your audience to buy your products.
- ENGAGE Basically, the goal of Engage is to build and develop a relationship with clients and create customer loyalty which leads to repeat purchases.
Here are some examples of “RACE” and the tools under it:
Hootsuite is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly.
You can view streams from multiple networks such as Facebook, Twitter and Google+ and post updates or reply directly. With so many networks for businesses to manage, it’s no doubt Social Media Management tools have become so popular and relied upon by many companies today.
Key features of Hootsuite
- Monitor Multiple Streams in One Place
Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. Hootsuite currently allows you to manage:
- Facebook Profiles & Pages
- LinkedIn Profiles & Pages
- Google+ Pages (not personal profiles)
- Gain valuable customer insights
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram.
Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions. With Hootsuite Insights, for example, you can gather information across all your social networks in real time—allowing you to gauge customer sentiment, find the conversations happening around your brand, and run real-time reports.
- Increase website traffic and search ranking
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
Google Analytics is a very popular freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics lets you measure your advertising ROI as well as track your video, and social networking sites and applications.
Benefits of Google Analytics
Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you aren’t simply throwing your money away. Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.
Marketing Campaign Optimisation
The optimisation of marketing campaigns is an ongoing process, but unless you know you are making steps in the right direction, you could actually be making changes which mean your campaigns perform worse than they did beforehand. This is where Google Analytics data is golden. By understanding what works and what doesn’t, you can be sure to invest your time optimising the right activities, and dropping those that don’t work.
Able to find out how your visitors locate your website.
Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.
Able to identify which pages and links your visitors click the most.
You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.
E-commerce platform is a software application that allows business to enter E-commerce market by developing an E-commerce web site. Magento E-commerce is defined as an open source E-commerce platform which is used to sell products online.
This platform allows developers to significantly customize their own E-commerce store while also offering a large number of differing functions to increase utility.
The software provides transaction solutions, E-marketing tools such as search engine optimization, stock management tools, and Magento is scalable to both small or large scale enterprises, too.
What makes Magento the best E-commerce platform?
Among the E-commerce platform available nowadays, Magento is most favorable one and widely trusted globally because of its distinctive advantages.
- Open source
Magento is a free E-commerce platform which uses open source technologies and programming languages, and the first key benefit of using Magento platform lies there. Open source means that Magento is not only more flexible for developers but also more easily to access (in terms of cost) and ensures a better security for users.
Magento is now ranked number 3 in the US and Canada’s top 500 E-commerce traders. There are thousands of Magento developers, agencies and users in every corner of the world, meaning that if you will never be alone.
- Mobile-friendly configuration
In these days when Smartphone, iPad and M-commerce are now the hottest keywords for any business, especially E-commerce agencies; thus, it is a must for every E-commerce retailer to choose a mobile-friendly platform. At this point, Magento platform is definitely the best choice as the apps allow store integration across multiple devices to work properly on smartphones, tablets, etc.
One of the major advantages of Magento is its giant store of extensions. Magento users can find it easily to expand and differentiate their websites from other competitors’ by using different extensions. Moreover, the market for Magento extension is now flourishing, which allows you to have so many choices of versions for each extension with a very reasonable price integrated perfectly with your store.
- Multiple stores
The fact that Magento can run multiple storefronts from a single backend system gives it a big bonus point to compare with other competitors. If you are running multiple stores for multiple brands but want to maintain one harmonized backend system then Magento should be the best E-commerce platform for you.
HubSpot is a comprehensive inbound marketing and automation software platform that allows businesses to execute, manage and measure all their inbound marketing activities from one easy to use platform. Essentially it’s everything you need to run successful campaigns with no hassle.
How HubSpot Helps Your Company’s Maketing Thrive
- It’s All-in-one
HubSpot simplifies inbound marketing significantly by putting all the tools you’ll need in one place. Whether it’s SEO, blogging, lead management.
- It is an Effective Social Media Tool
Social media is a vibrant and vital part of any inbound marketing strategy. It can also be painful to execute amid the hustle and bustle of day to day activities within a business – and unfortunately without consistent engagement and posting, its value is void.
To stay on top of your social media is to schedule your tweets or posts ahead of time. HubSpot has a great social media calendar and scheduling system with excellent visibility that makes executing social media a breeze.
- It Boosts Lead Tracking
You’d be hard-pressed to find a business that doesn’t care about generating, tracking and converting leads. After all, leads often translate into revenue, making them incredibly valuable for any company looking to grow and thrive. HubSpot offers features to optimise your lead generation, nurturing, tracking and converting.
- It’s SEO-Friendly
SEO can come across as a daunting subject, littered with complicated analytical data, difficult tools to master and a horde of factors to consider just to get it right. HubSpot has a wealth of tools to help you track keywords and improve your site’s ranking, as well as put out content that is SEO-friendly as well.
- Best for Content Creation
Content is king in the inbound world and requires consistency to be most effective. HubSpot allows you to create blog posts and schedule them in advance, taking the pressure off you to constantly keep your hand on blogs during the day to day rush.
- It’s Analytical
Data-driven marketing is the way forward, and HubSpot facilitates all the data collection you could ever want or need to guide your marketing, and more importantly prove its value and ROI. Gathering the most important metrics has never been easier!
If you’re looking for the perfect tool to take your marketing to a new level of awesome, then HubSpot is the answer. Already a HubSpot customer? We’d love to hear from you about your experiences!