Engaging your audience on the web is a great way to build that community of fans for your brand. Nowadays, digital management is considered as one of the most efficient ways to build audience and possible customers who will become more interested with your product on the internet. Of course, this will not be possible without the help of web marketing tools.
Many people are a bit confused about how digital management really works and how the web marketing tools can help them achieve a competitive advantage.
Here are 10 Web Marketing Tools to improve the web marketing campaigns for your business:
Social Media Publishing Focus
Hootsuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. It supports 35 different social networks, is available in 16 languages, and it is used by 744 top 1000 fortune companies. It is an enterprise level tool that is used by 1600 enterprises and it crossed 10 million users back in 2014.
Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automatically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Get deeper analytics than if you just post to social networks directly.
Email Service Providers and Marketing Automation Service
With a user base of more than 7 million, MailChimp has gained great insight into what works and what doesn’t. This tool allows you to plug in keywords or phrases you’re considering for a subject line and see how well they performed for other users. People helping people. This is how the world is supposed to work.
Infusionsoft is known as one of the leading sales and marketing solutions for those who need both marketing automation and help with end-to-end sales. It allows you to automate huge portions of your business. In 2013, Great Place to Work and Fortune Magazine ranked Infusionsoft 17th Best Medium Workplace. In 2011, it was ranked 15th Best Small to Medium Workplace in America.
Infusionsoft offers a subscription based all-in-one sales and marketing SaaS product for small businesses with fewer than 25 employees.The integrated platform lets users manage their small business by pulling together data points related to sales, marketing, leads, payments, customers, and more.
Marketing Cloud, CRM and Campaign Management Tools
Marketo is a marketing automation tool that allows you to score leads based on their activity to determine readiness of sales. The goal is a better collaboration between sales and marketing teams. For each potential sales a value can be assigned to determine when a sales rep should pursue that lead.
Marketo’s powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
Salesforce is a CRM software and enterprise cloud ecosystem. This platform likes to organize its offerings into the following main categories such as sales, marketing, community, analytics, apps, and IOT.
The Salesforce Customer Success Platform can help your business grow into a more streamlined, effective and efficient organisation across sales, service, marketing and more.
Email Marketing Optimization Tools
7. Survey Monkey
SurveyMonkey is one of the world’s most popular online survey software. It makes it easier to create polls and survey questionnaires for learning about anything from customer satisfaction to employee engagement.
Hotjar is a new powerful tool that reveals the online behaviour and voice of your users. By combining both A) Analysis and B) Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance (conversion rates).
This kind of technology isn’t new. However before Hotjar came along, you to get these features from different services. For instance, UserTesting.com for finding participants for research, Clicktale for mouse and click tracking, Crazyegg for heatmaps, Qualaroo for surveys and so on.
Social Media Campaign Tools
ShortStack is a self-service platform that helps you build engaging Campaigns for social, web and mobile. It can create Facebook apps and build engaging social media marketing campaigns – contests, promotions, and much more.
Whether you’re a Fortune 500 business with the resources to build campaigns from the ground up, or a small business looking for templates and drag-and-drop functions, ShortStack has the features you need.
Woobox is a social promotion application. It allows you to run sweepstakes, contests, polls, and more across Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest and Vine. Woobox is used to help the clients grow their social followings and create a buzz around their products.
It also allows you to streamline your Facebook advertising by promoting your offer or post, manage your audiences, set up custom ad triggers, and remarket to users who have already visited your website. You can also set up a Facebook Page Tab for your contest. You can then easily track the performance of your contest in the Woobox interface.